Cinema can also produce a world through artifice and animation. It is a boundless ground for fantasy. Avatar exploits or explores this potential without abandoning some basic commitments to the profilmic or the indexical. It's not even a good film. Its narrative and thematic content borrow even more than its imagery. Yet there is something there, some faint promise of a better world remains. It may have everything to do with the sensations of depth, line, and color.