Rose Gold Screen 5 articles

Rose Gold

2017

Rose Gold Poster
  • The problem is, Rose Gold is as much a jumble of ideas and impulses as the very society it aims to critique. This is no doubt a conscious strategy, undertaken on the assumption that linear argument is inadequate to the task of understanding our neoliberal global structure. Nevertheless, this is a film that announces its intellectual intentions but adds to the cacophony instead of parsing meaning.

  • By turns burrowing and dodging, distracted, Godard-like, with overlapping and interrupting quotes and observations, its cacophony of objects, citations, and pastel colors makes it easy to take Rose Gold as its own pop consumer item for the hip set, Instagram-ready and already halfway to being printed on limited edition tote bags. The range of Cwynar’s film is impressive, even if its critique is, in the film’s antic distractibility, skimming and wry rather than penetrating.

  • An immediate standout, Sarah Cwynar’s Rose Gold takes as inspiration the eponymous colour, a shade popularised by the iPhone, and parlays its hybrid constitution into a dizzying and digressive essay on materialism, technology and domestic iconography... Cwynar dissects the numbing pace and ephemeral nature of modern life through comically reflexive male-female voiceover and ironic juxtapositions that lend the film a joyous energy often absent from the avant-garde.

  • Perhaps better served by the looped space of a gallery than the evanescence of a theatrical screening, this bafflingly dense collage telephones through a manic production of verbal and visual puns on the personal (the work happening in Cwynar’s studio), the generically domestic (her ongoing obsession with knickknacks of all sorts), the national and beyond (our gilded President’s repulsive “I moved on her…” sits adjacent to a consideration of Rembrandt’s non-use of gold paint).

  • Cwynar is both disgusted and fascinated by the aesthetic/ideology that would produce something as magnificently gauche as Trump Tower, as we all are. For such an analogue film, the pleasure of watching Rose Gold is actually akin to the adrenalin rush of opening your smartphone and hearing that deafening chorus of social media and advertising voices. “And always the feeling that there is too much to handle,” he and she say, their voices overlapping, just out of sync.